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Adenna Launches Print Ad Campaign - 2/2/2001
Adenna, the fastest growing manufacturer of medical examination gloves, launches a series of full-page print advertising campaigns on Infection Control Today Magazine. This is one of the many strategies Adenna will engage in the coming years to aggressively build its brand recognition in the healthcare industry.

The first ad of the series uses a humorous tone to deliver the message, i.e. healthcare professionals today still face the challenge of sourcing for good quality exam gloves amid many inferior or less quality products on the market. These inferior products not only pose potential risk to the users, but also cost the institutions significantly in waste products and down time.

"The message is clear," said Ralph Wadsworth, Executive Vice President, "Adenna is committed to manufacture only the highest quality examination gloves for the healthcare industry. We believe our wide selection of products fulfill what infection control and healthcare professionals seek for in hand protection today."

In addition, Adenna also provides a variety of marketing materials, promotional give-a-way items, and free sample packs to the dealers and distributors to support their marketing effort. Visit Adenna website under Dealer tab and choose Marketing Tools for more information.



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