Adenna, the
fastest growing manufacturer of medical examination
gloves, launches a series of full-page print advertising
campaigns on Infection Control Today Magazine. This
is one of the many strategies Adenna will engage in
the coming years to aggressively build its brand recognition
in the healthcare industry.
The first ad of the series uses a humorous
tone to deliver the message, i.e. healthcare professionals
today still face the challenge of sourcing for good
quality exam gloves amid many inferior or less quality
products on the market. These inferior products not
only pose potential risk to the users, but also cost
the institutions significantly in waste products and
down time.
"The message is clear," said
Ralph Wadsworth, Executive Vice President, "Adenna
is committed to manufacture only the highest quality
examination gloves for the healthcare industry. We
believe our wide selection of products fulfill what
infection control and healthcare professionals seek
for in hand protection today."
In addition, Adenna also provides
a variety of marketing materials, promotional give-a-way
items, and free sample packs to the dealers and distributors
to support their marketing effort. Visit Adenna website
under Dealer tab and choose Marketing Tools for more
information.